This week Jon sits down with Will Read, CEO and founder of CannaPlanners, a marketing agency that helps cannabis retailers with their branding, identity, and digital presence.

After graduating college, Will moved to Burlington with his band as a musician before moving down to New York City to work for sales at Apple. As many Vermonters will understand, he felt the Green Mountain State calling him back and he returned a few years later to work in digital marketing.

With Vermont legalizing adult-use cannabis in 2022, many farms and businesses are transitioning from CBD to THC and seeking ways to promote their branding, especially as on-site farm tours and live events are restricted by the ongoing pandemic.

Read decided to hone in on the Cannabis Industry and now seeks to normalize and elevate these new businesses through beautiful branding, thoughtful websites, and data-driven digital marketing strategies.

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