This week, Jon sits down with Jenna Sereni, a pioneer in influencer marketing as the VP of Marketing and Creative Services at WHOSAY, the first ever influencer marketing agency. Today, Jenna is the visionary co-founder and CEO of HandsDown, the social commerce platform that allows users to share what they “hands down” can’t live without and discover what they’ve been missing, from the people they trust most — their inner circle.
After WHOSAY was acquired in 2018, Jenna continued to work for her new parent company ViacomCBS as the VP of Branded Programming and Influence at CBS Interactive, When the pandemic hit, Jenna, her husband and young son left their stomping grounds in New York City to move up to the Green Mountains, knowing Burlington from her college years visiting her brother at UVM.
Now Jenna is taking her 15 years’ experience in marketing and social campaigns to bring some old-school Vermont trust and humanity to the digital marketing world. HandsDown promotes peer-to-peer discovery, and the platform boasts a “no sponsored content” model that is sure to lend much needed transparency to the commerce space.
Visit itshandsdown.com to learn more.