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Episode 21: Teach Your Way to Podcasting Success with Eric Siu


Eric Siu brought back a company on the brink of failure, all while scripting, producing, and editing his own podcast: Growth Everywhere. Now one of the Top Fifteen podcasts to listen to (just behind Oprah!) and close to 900,000 downloads a month, Siu has been creating and marketing hot content for years. As half of the Marketing School podcast (with Neil Patel), host of Growth Everywhere, and CEO of Single Grain, Siu is a renowned marketing genius and expert. But how did he get here and what makes him so good?

This week Jon and Eric discuss the keys to marketing success, how to build a successful brand, and how to get your audience engaged.

 

Chapters:

Intro
2:25 Tell us a little about Single Grain
6:23 Was the plan to make education the driver for your marketing?
7:43 How do you come up with the ideas for your shows and maintain a consistent schedule?
10:55 How do you feel about episode length and frequency?
14:49 Strategies for driving people to give feedback?
16:35 How has the number of listeners changed how you run the show? Do you plan on monetizing the show?
19:26 What’s the most exciting part of creating educational materials?
21:10 What have you learned about content production across the board that you are able to turn out high-quality content so quickly?
25:35 What are some of the lessons you’ve learned
if you could do it all over again? How would you make it easier or better for you?
27:10 What does the name Single Grain mean?
28:35 What are the top three podcasts you listen to?
Want to learn more about Eric Siu and how to become a marketing pro?
Watch his FREE content in the Knowledgelink Network!
Not a part of the Network yet? Sign up here!
Check out Single Grain.
Follow Eric on Instagram and Twitter for the latest marketing news.
Want to listen to the podcasts Eric mentioned?

Check out this episode!

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Podcasts

Episode 20: Why You Should NOT Connect to Public Wifi Networks with Brian Edelman


Brian Edelman chats with Jon about the importance of cybersecurity in the modern workplace. With the consequences of the data breaches of Facebook and Equifax circulating the public conscience, a secure network is more important than ever for your business. From tips on how to best work securely on the go and how to protect your entire network of office computers from hackers, Edelman spells out what companies like his (FCI) can best serve your needs more quickly, thoroughly, and safely with their cloud-based Cybersecurity Policy Enforcement System.

 

Want to learn more about Brian Edelman and cybersecurity?

Check out his website or email [email protected].

 

COMING SOON:

FREE cybersecurity content in the Knowledgelink Network!

Not a part of the Network yet? Sign up here!

 

Check out this episode!

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Episode 19: How to Rock Any Presentation Like Def Leppard with Rich Mulholland


No matter how flashy the visuals, the story always matters. So says Richard Mulholland: South African speaker, author, and founder of presentation firm Missing Link and 21Tanks, South Africa’s first perspective lab. From a background as a roadie for Def Leppard and Iron Maiden, Mulholland knows how to make the best flashy presentations to dazzle your audience. But, without solid content, any event will fall flat. From properly building your presentation like an architect to how to best practice your speaking craft in public, this informative guest spells it out. Mulholland also leads Jon through his ideas on leaders vs. managers, the role of content curation in any business, and the best board games for any business leader.

 

Rich will teach you how to rock the socks off of any audience every time! Check out his website for the best resources.

Want to learn more about Rich Mulholland and how to rock the socks off any audience every time?

Watch his FREE content in the Knowledgelink Network!

Not a part of the Network yet? Sign up here!

Want to watch Rich present? Check out his YouTube Channel.

Find out more about LeadrSpeak (now called TalkDrawer), 21Tanks, and MsngLnk here.

Play board games to be a better business leader. Here are the games talked about in this episode:

Tiny Epic Zombies

Scythe

Istanbul

Tak

Forbidden Island

Karuba

 

Chapters:

Intro

1:40 How did you get to this point in your career?

6:35 What are the most important steps to delivering a good presentation?

15:09 What is Leadr Speak?

20:52 Could anyone give one of these prepared presentations?

24:01 Are Malcolm Gladwell and Elon Musk great presenters?

28:46 How can board games make you a better business leader?

35:07 What are the best 3 board games for anyone?

 

Check out this episode!

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Podcasts

Episode 18: How to Become the Rocky Balboa of Networking with Michael Goldberg


Michael Goldberg is a force to be reckoned with. Speaker, networking consultant, boxer: Michael guides Jon through his world of boxing and his no-fear networking approach. Goldberg knows how to appeal to both the introvert and extrovert in the room, and gives ways to communicate more effectively. He also touches on the effects and best uses of technology in networking. With Goldberg’s effective method of networking, technologies and social media are used not as a crutch to lean on, but an effective platform to jump off of.

 

Want to learn more about Michael Goldberg and Knockout Networking?

Watch his FREE content on the Knowledgelink Network.

Not a part of the Network yet? Sign up here!

Check out his website.

Subscribe to Michael’s 3-Minute Rounds blog to receive invites to his FREE webinars.

Can’t get enough? Read his book, Knockout Networking. It’s available on Amazon. 

Check out this episode!

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Podcasts

Episode 17: How Current Events Impact Our Generations with Anna Liotta


Crowded house growing up? Think again. Generational speaker and author Anna Liotta is one of nineteen children! Clearly, she was born into the fire of inter-generational dynamics. Anna converses with Jon about some of the data in her latest book Unlocking Generational Codes: a guide on the distinctive behaviors of each generation in the workplace. Each generation has their preferences in work and leadership style, priorities, life fulfillment, and communication habits. In the office, these distinctive behaviors have the potential to clash. In this episode, Anna breaks down when and why these behaviors occur, and how current events affect how generations approach issues. And most importantly, how to effectively utilize the strengths of people from differing generations.

 

Want to learn more about Anna and generational codes?

Check out her free content on the Knowledgelink Network. 

Want to know about all things Anna Liotta? Here’s her website.

Curious about generational relationship dynamics? Learn more at The Generational Institute and buy her book, Unlocking Generational Codes, on Amazon. 

Check out this episode!